With extensive experience in the Internet industry spanning several years, I have successfully developed a diverse range of websites, including those in entertainment, corporate, banking, and financial sectors. Below, you will find a curated portfolio highlighting some of my notable projects completed throughout my career.
Property Marketplace
Product Lead
Teamsite
A comprehensive suite of property tools designed to empower customers in planning, applying for loans, and purchasing their dream homes.
Financial Literacy Project
Product Lead & Business Sponsor
Sketch, Photoshop, Teamsite 8
Leading the initiative to modernize DBS digital properties regionally with a Mobile-First and Responsive Design approach, focusing on enhancing customers' financial knowledge to meet their daily banking needs.
As the Product Lead & Business Sponsor, I oversee the product roadmap, user experience journey, and content revamp across all regional countries. I manage stakeholders from various countries and segments within the bank, ensuring a delightful experience and consistent content delivery across our web assets.
Our efforts have been recognized with multiple awards, including Global Finance's World's Best Digital Banks Awards 2019 for Best Web Site Design and Horizon Interactive Awards Silver Winner for DBS Hong Kong Personal Banking Web Sites.
digibank CMS
Platform Lead
Sketch, Photoshop, Teamsite 8
Successfully re-branded and migrated the digibank websites for India and Indonesia, introducing a fresh new design and implementing a content management system (CMS) for easy content updates.
Achieved a significant reduction in SLA for content creation and updates, improving from several weeks to within a day, thereby enhancing agility and responsiveness in meeting customer needs.
SingPass MyInfo
UX Lead
Sketch, Photoshop
From initial requirement gathering through sketching, wireframing, and developing high-fidelity designs, MyInfo was meticulously crafted with a groundbreaking approach to centralized data collection for citizens. It facilitates seamless exchange of personal information between government and financial sectors, serving as the authoritative source of truth. This innovation simplifies and streamlines service applications, ensuring a fluid and user-friendly experience for all stakeholders involved.
Sembcorp Investment Performance Dashboard
UX Lead
Sketch, Photoshop
An internal dashboard designed to monitor investments across the organization's portfolio and assets, providing real-time visibility and analytics.
Telco Mobile Top-Up App
UI/UX Architect
Android SDK
In collaboration with Telco companies, this pre-installed mobile application powered by PayPal enables customers to effortlessly top-up their mobile airtime anytime and anywhere with a simple click. It eliminates the hassle of dealing with expired SIM cards and waiting in long queues at top-up shops.
PayPal Digital Gifts P3
UI/UX Architect
Magento, jQuery, Boilerplate, HTML5, CSS3
Through an enhanced design language aimed at promoting emotional purchases, we transformed PayPal Digital Gifts, achieving a remarkable 1300% increase in net sales. Our efforts included a complete overhaul of merchant onboarding, expanding from a 12-merchant digital store to a thriving mega digital mall with 220 merchants.
Furthermore, our collaboration with eBay to integrate merchant products via API allowed merchants to sell seamlessly on both PayPal Digital Gifts and eBay platforms. This strategic initiative resulted in our product being recognized as eBay's Titanium Top Rated Seller with the highest buyer ratings.
PayPal Digital Gifts
UI/UX Architect
jQuery, HTML, CSS
PayPal Digital Gifts serves as a digital mall where merchants can swiftly establish their digital storefront and sell products, contrasting with the complexity of creating and managing traditional e-commerce websites. By leveraging PayPal's platform, merchants can list and start selling their products within minutes, experiencing accelerated sales up to 500%.
MobiPay Plugin
Software Architect, UI/UX Architect, Product Manager
HTML5, CSS3, jQuery Mobile, PHP
Our solution for merchants utilizing open-source e-commerce platforms such as Zencart, OpenCart, PrestaShop, and WordPress simplifies the process with a seamless integration. In just 30 seconds, by dropping a file and folder, we transform existing e-commerce platforms into fully responsive, mobile-friendly designs that are integrated with PayPal payments. This ensures a quick and efficient upgrade to enhance user experience and expand sales capabilities.
Jamba Juice
UI/UX Architect
HTML5, CSS3, jQuery Mobile, Magento
This innovative mobile app allows customers to conveniently order their favorite juice from anywhere and skip waiting in line.
Subway Mobile
UI/UX Architect
Photoshop, jQuery, Magento
In the bustling environment of Singapore, lunchtime can often be hectic with long queues and crowded eateries. Our newly developed mobile app allows customers to order their sandwiches from anywhere and bypass the queues, streamlining their dining experience.
Co-op Bookshop Mobile
UI/UX Architect
Photoshop, jQuery, Magento
Ritz Mobile In-store Pickup
UI/UX Architect
Photoshop, jQuery, Magento
BCL ELMO Entitlement
Business Analyst, Interface Designer
HTML, CSS, JQuery
BCA Composite Maintenance
Business Analyst, Interface Designer
HTML, CSS, ExtJS
Barclays Endeca Search
Business Analyst, Interface Designer
Endeca Search Engine, HTML, CSS, jQuery
We have recently acquired a search engine platform featuring a context-aware algorithm. It has been completely redesigned and recoded to offer a fresh interface and deliver fast, accurate search results.
Client Facing Technology Career Event Poster
Designer
Photoshop
Designed to serve as the centerpiece of the career event hall, this banner spans 15 meters in width, commanding attention and making a significant visual impact.
HeLe Casino Online
User Experience, Web Designer
Photoshop, HTML, CSS
Barclays Capital Phonebook Mobile Application
User Experience, Web Designer
C#.NET, jQuery Mobile, HTML, CSS
What's better than a newly redesigned digital phonebook with essential functionalities? Having a digital phonebook at your fingertips, accessible anywhere you go.
This achievement was honored with the CIO Award for Best Innovative Application in 2012.
Barclays Capital Phonebook 2.0 Refresh
User Experience, Web Designer
C#.NET, jQuery, HTML, CSS
We undertook a comprehensive revamp and redesign of Barclays Capital's internal phonebook portal, introducing essential features and functionalities to enhance user experience and efficiency.
Barclays Wealth Online Banking Mobile
User Experience, Web Designer
JSP, jQuery Mobile, HTML, CSS
We introduced the first-of-its-kind hybrid mobile banking app for Wealth clients, pioneering a concept that was unprecedented at the time.
Spa Singapore
User Experience, Web Designer
Photoshop
American Furnitures
User Experience, Web Designer
HTML, CSS, Photoshop
User Analytics
User Experience, Web Designer
HTML, CSS, Photoshop
We developed an in-house User Analytics tool designed specifically for monitoring market data usage.
Open@Space
User Experience, Web Designer
HTML, CSS, Photoshop
TradeEdge
User Experience, Web Designer
HTML, CSS, Photoshop
We implemented a web-based Equity Trading portal for a financial institution, featuring real-time video, streaming data, and instantaneous transaction capabilities.
GSDC Portal
User Experience, Web Designer
Microsoft Sharepoint
MAD Design
Web Designer, Web Developer
PHP, MySQL, HTML, CSS
Vibrant and striking designs for an apparel e-commerce store.
IKEDA SPA
User Experience, Web Designer
Photoshop
Passion project for a spa website infused with Japanese cultural elements.
CSTI Consulting
Web Designer
HTML, CSS, Photoshop
Deco & Trend Furniture Online
Web Designer
HTML, CSS, Photoshop
Castle
User Experience, Web Designer
Photoshop
Internal Risk Management Tool designed for analysts to monitor and identify potential risks within the bank's processes, products, and assets.
BCFS Transact
Business Analyst, User Experience, Web Designer, Frontend Developer, Backend Developer
JSP, JAVA, Oracle, Photoshop
Project portal integrating business case development, budgeting, and approval processes into a cohesive platform.
Barclays Capital Exchange
User Experience, Web Designer
Photoshop
A community-driven portal enabling employees to share, socialize, and exchange ideas and knowledge within the bank.
Run-The-Bank Portal
User Experience
Photoshop
A suite of monitoring tools implemented within the bank to detect and automate processes, ensuring smooth and seamless operations on a day-to-day basis.
The Last Letters
Web Designer, Web Developer
PHP, MySQL
OrSiSo
User Experience, Interaction Designer
Photoshop
A desktop application designed to consolidate all social media feeds and facilitate seamless connections with friends.
SpreeDiscount
Web Designer
Photoshop
Video LAN
Web Designer
Photoshop
DieselTech Pte Ltd
Web Designer, Web Developer
HTML, CSS, AJAX
Advance Learning Portal 4.0
Senior System Analyst
PERL, XML
Revamp of the content authoring tool within the eLearning platform for lesson planners to easily create and publish new student learning materials.
Teamworks MLP
UI Architect
JSP, MySQL
Standard Chartered Bank WebBank Portal
Senior System Analyst
PHP
Integration of three distinct products within the bank into a comprehensive B2B Trading Platform. This web application facilitates seamless processes from buying and selling to loan management and approval.
rBit
Lead Programmer
ASP 3.0
Designed for trader desktops, this web application enables monitoring of stocks, portfolios, and facilitates trading from the convenience of their desks. Equipped with tools for real-time online support, traders can connect with our support team remotely for troubleshooting and assistance.
HSBC Treasury
Lead Programmer
ASP 3.0
First-of-its-kind real-time streaming stock and currency ticker.
