Photograph by

I have always been inspired by the impact design makes to everyone’s daily life. Simple little details in design and product features to make the user experience delightful.

Equipped with 25 years in Development, 15 years in UX Design and 9 years in Product Design. My current role as the UX Lead let’s me work with senior stakeholders to craft and design innovative product features with delightful user experiences. Yielding significant results and much appreciation from our users and customers.


Cloud - Center of Excellence
Chief UI/UX Architect
SEP 2021 - Now

Lead the User Experience of Oracle Cloud Innovations to bring it’s suite of products to the next level. Delighting customers all over the world with simple and intuitive experiences.

As the Country Leadership for Singapore, China, Korea & Japan Innovation Center, I hire and manage Innovation Teams in the region and develop specific capabilities within the teams to address Singapore's innovation technology stack.

DBS Bank
Consumer Banking Group - Digital & Customer Experience
Product Lead, Digital Channel Regional
Aug 2015 - Jan 2021

As the Product Lead for Digital Channel Regional, I work with Stakeholders on the strategic plan, roadmaps and budgets for Digital Products. I manage multiple squads including POs, Backend and Frontend Developers, Designers that work on Digital Projects and rollout to the different channels across the region.

Digital Delivery - Mobility
UX Team Lead - Manager
May 2015 - Aug 2015

Crafting products and solutions for diversity of industries within the ASEAN region. Managing and mentoring teams of junior UX Designers to create innovative and usable products from requirement gathering, conceptualisation, prototyping and to market.

Regional Solutions Engineering
UI/UX Architect
Jun 2012 - Apr 2015

Manage a team responsible for User Interface and Usability aspect of Web and Mobile Applications within PayPal. Gather requirements from Stakeholders and advise on design, usability and technical limitations. Translating high level requirements to technical specifications with security, risk management, usability and design in mind.

Drive innovation projects within the payment space. Product management of these projects from conceptualization to delivery. Ultimately working across Stakeholders, Business Units and Development Teams to deliver solutions of International Standards.

Barclays Capital
Client Facing Technology - Web Portal Services
Assistant Vice President - User Experience
Sep 2006 - Jun 2012

Here I developed Rich Web Applications and Mobile Web Applications within Barclays Capital to achieve consistent design and layout for best user experience and usability. I also design Internal Organisation Posters for Product Launches and Corporate Events.

Standard Chartered Bank
Senior System Analyst
Sep 2004 - Sep 2005

As the project leader in Standard Chartered Bank, I meet with in house product owners dealing with Transaction and Payments. I would decide base on the requirements from Senior Managers and design with the B2B System in mind with the System Design and Visual Design that is best suited for the project. I work on the core design and logic, which will then be hand over to my developers for production.

Thomas Reuters
Senior Software Engineer / Executive Producer
Feb 2000 - Sep 2004

As a Executive Producer in Bridge Information Systems, I lead a team of professional Producers, Programmers and Developers on financial websites using our in house Bridge Feeds to generate dynamic Financial content. I also spear head the Research Development with another group of Programmer to create cutting edge and complex internet solutions/products. I create from web-base server administration tools to Palm Financial websites using AvantGo to generate dynamic financial contents.

Due to the acquisition of Reuters. I still perform the same role as I was in eBridge to lead a team of Producers, Programmers and Developers. Acquiring even more experience with Reuters Technology.

Activemedia Pte Ltd
Executive Producer / Project Manager
Jan 1998 - Jan 1999

As a Executive Producer, I manage a team of designers and developers in planning, designing and programming. I also double as a System Administrator planning clients hardware requirement and specifications. Internally I manage the entire office's network domain and train Technical Engineers on system setup and backup procedures. I also developed an custom portal server engine for our subsidiary(www.hotspots.com) which gets content from providers automatically and it only requires an Administrator to manage the contents remotely from writers all over the world using the customized web base modules.

The Edge Consultant
Senior Site Builder
Jul 1997 - Dec 1998

Here is where I started as an HTML Developer to a Senior Site Builder. I've gain great amount of knowledge on the internet during my stay. My greatest achievement here is the understanding of browser behaviors. I know exactly what is possible in Internet Explorer and Netscape on various versions. I supervise developers and designers on projects to meet dead lines. I also provide consultancy to designers on design limitations and work around for web implementations.


ITC in Mechanical Engineering - Computer Numerical Control
STI - Singapore Technical Institute
1989 - 1991

GCE 'O' Level
St. Thomas Secondary School
1984 - 1988

Telok Blangah Rise Primary School
1978 - 1983


Steps Towards the Discipline of Cognitive Engineering
Barclays Capital Internal Training
21 Feb 2012 - 25 Feb 2012

C# Advance Programming + Conversion of Visual C#.NET
Avantus Training Pte Ltd
04 Feb 2010 - 05 Feb 2010

C# Advance Programming + Conversion of Visual C#.NET
Avantus Training Pte Ltd
29 Aug 2007 - 31 Aug 2007

Introduction to MS Visual C# Programming for the MS .NET Platform
Microsoft Certified Technical Education Center
20 Jan 2003 - 24 Jan 2003

Introduction to XML & the Microsoft .NET Platform
Microsoft Certified Technical Education Center
8 Jan 2003 - 9 Jan 2003

Developing MS ASP .NET Web Application Using Visual Studio
Microsoft Certified Technical Education Center
16 Dec 2002 - 20 Dec 2002

Programming with Microsoft Visual Basic .NET
Microsoft Certified Technical Education Center
25 Nov 2002 - 29 Nov 2002

Introduction to Visual Basic .NET Programming with Microsoft .NET
Microsoft Certified Technical Education Center
11 Nov 2002 - 15 Nov 2002

Certificate of Participation for Introduction To Multimedia Development and Web Site Production
LASALLE.SIA - Macromedia
2 Mar 1998 - 6 Mar 1998


Product Management, Product Design
User Experience (Figma, Axure RP, Adobe XD, Sketch)
Web Design, UI Design, Mobile UI Design
jQuery Mobile, jQTouch, Sencha Touch
JavaScript, AJAX, JSON, jQuery, Sencha (EXTJS)
PHP, ASP (JScript & VBScript), JSP, PERL, Coldfusion
Microsoft .NET Development (ASP.NET, C#.NET & VB.NET)
MS SQL, MySQL, Oracle
Information Architect
Teamsite CMS, Microsoft SharePoint, Vignette CMS
Google Analytics, Omniture Web Analytics, ClickMap
Visual Basic, RealBasic, Basic
Flash, ActionScript
Photography (Hobby)